Since 2013, Baileys has proudly sponsored the Women's Prize for Fiction, shining a spotlight on the outstanding and ambitious works of female authors. To celebrate the Award's 25th anniversary, Baileys launched Reclaim Her Name in 2020, re-releasing 25 books originally printed under male or gender-neutral pseudonyms, marking the first time these classic works were attributed to their female authors. This campaign ignited a conversation around the reasons behind women’s use of pseudonyms whilst introducing these works to a whole new cohort of fans.

Baileys has supported local US businesses, charities and initiatives including The Lesbian, Gay, Bisexual & Transgender Community Centre and The Equal Justice Initiative. Closer to home, the teams at our Baileys production sites are continuing to help students with their education via the The Baileys’ School Scholarship and hold a host of donation drives to raise additional funds to invest into education.

On top of this, we’re proud of the work our parent company Diageo is doing to help improve diversity and inclusion through the Diageo Society 2030 Spirit of Progress plan. This includes a target to deliver 1.5 million training sessions delivered through The Diageo Bar Academy by 2030, helping to create a hospitality sector that works for all.